Potli served as Official Branding Partner for the 98th edition of Talimi Mela — The Evighet, held for Jamia Millia Islamia's 105th Foundation Day. This is the story of what that partnership built.
(Eternity)
98th Edition of Talimi Mela, staged for Jamia Millia Islamia's 105th Foundation Day — one of the university's largest cultural gatherings, bringing together artists, scholars, government officials and community leaders.
The brief called for a single unifying idea strong enough to hold a century-old institution's most significant cultural moment together — across a physical festival ground, a stage program, and a nationwide digital audience.
Potli took the theme Evighet — eternity — and built it into every layer of the experience: the narrative arc of the festival, the way visitors moved through the space, and a visual language that balanced Jamia's heritage with a contemporary point of view.
Central theme development & narrative curation
Unified festival experience design
Spatial architecture & stage environments
Comprehensive visual language system
Heritage–contemporary balance
Cultural sensitivity & immersive storytelling
Potli designs. Lasting impressions. Let's craft a brand that endures and inspires.
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