New Delhi · HybridProject-based collaborationsCurrently accepting applications

Build brands
the future will remember.

Potli is a small firm of seven, working across strategy, design, technology and business — each project chosen deliberately, each collaborator trusted completely. We're looking for people who'd rather do fewer things exceptionally well.

20+
Brands transformed
7
Collaborators on the core team
7
Disciplines under one roof
How we work

A firm, not a headcount.

We don't hire to fill seats. Potli runs as a tight, project-based collaborative — every person owns a discipline outright, and every engagement is chosen because it's worth doing properly.

01 — Strategy

Brand Strategy & Positioning

The narrative and market thinking that sits underneath every decision a brand makes.

02 — Design

Visual Identity

Logos, systems and the visual language that gives a strategy a shape people recognise.

03 — Messaging

Content & Copywriting

Tone of voice, brand messaging and the words that carry an identity beyond its visuals.

04 — Digital

Web & Experience

Acquisition-ready websites and digital experiences, built with the same precision as the identity itself.

05 — Business

Growth & Client Partnership

Bringing in the right clients and building relationships that outlast a single project.

06 — Operations

Delivery & Coordination

Keeping every engagement precise, on time, and worthy of the Potli name.

07 — Sales & Marketing

Campaigns & Outreach

Campaigns, outreach and the pipeline work that turns interest into signed, well-fit clients.

Life inside Potli

What it actually feels like to work here.

i.

Ownership over instruction

There's no bench. Every collaborator leads their discipline end-to-end — you'll be trusted with real client relationships, not tucked behind a senior's sign-off.

ii.

Craft over volume

We take on fewer clients than we could, so the ones we do take on get our full attention. If a detail isn't right, we redo it — even past deadline.

iii.

Discerning clients only

You'll work on brands in beauty, hospitality, lifestyle and premium services — the kind of work that ends up in a portfolio you're proud to show.

iv.

Built around the work, not the clock

This is a project-based model, not a 9-to-6. You're paid for outcomes and ownership, and you shape your schedule around the deliverable.

Open collaborations

Where we need you right now.

Don't see an exact fit? We still want to hear from you — write in and tell us what you'd bring.

Brand Strategist

StrategyProject-based

Shape positioning and narrative for luxury clients across beauty, hospitality and lifestyle — from discovery through to brand guidelines.

Apply

Visual / Brand Designer

DesignProject-based

Design identity systems, logos and brand guidelines that hold up against the best in the industry — precision matters more than speed here.

Apply

Brand Copywriter

MessagingProject-based

Develop tone of voice, naming and brand messaging that carries an identity as far as its visuals do.

Apply

Front-End / Web Developer

DigitalProject-based

Build acquisition-ready websites for our clients — editorial layouts, considered motion, no templated defaults.

Apply

Sales & Marketing Associate

Sales & MarketingProject-based

Run outreach and campaigns that build Potli's pipeline — from cold outbound to nurturing warm leads into signed clients.

Apply

Business Development Associate

BusinessProject-based

Open doors with prospective clients and help grow Potli's roster of discerning, long-term partnerships.

Apply

Operations Coordinator

OperationsProject-based

Keep every engagement on rails — timelines, deliverables, and the quiet coordination that makes the work look effortless.

Apply
Apply now

Tell us about you.

Attach your CV or portfolio and we'll route it straight to the right person — no queue, no bot.

We read every application ourselves — no forms disappear into a queue.
Got it — we'll write back within two working days.
Something went wrong sending that. Please email your CV directly to [email protected].
How you'd join us

Three steps. No black box.

No lengthy panel rounds or take-home busywork you'll never hear back on. We keep it short, honest, and mutual.

01 — Apply

Send your work

Fill out the application above with your portfolio and a line on what you'd want to own here. No cover letter template needed — just show us the work.

02 — Talk it through

A short call

30 minutes with Rushan or the relevant lead, to understand how you think and whether the fit is real on both sides.

03 — Trial project

Work together, paid

A small, compensated project close to real client work. If it clicks, you're on the roster for what comes next.

Why Potli

Beyond the project itself.

01

Direct client exposure

No layers between you and the client. You present the work, you own the relationship.

02

Portfolio-grade work

Every engagement is chosen for craft. What you ship here is what you'll want to show next.

03

Full creative latitude

Bring your point of view. We hire for taste and judgment, then get out of the way.

04

Flexible, remote-friendly

Work from wherever you do your best thinking. We care about the outcome, not the seat.

05

A tight, opinionated team

Seven people, no bureaucracy. Decisions happen in a conversation, not a committee.

06

Room to grow with us

As Potli takes on more clients, collaborators who prove themselves take on more ownership.

Before you write in

Frequently asked questions.

Is this a salaried role?

+

No — Potli runs on a project-based collaborative model. You're compensated per engagement rather than on a fixed salary, with the potential for ongoing, repeat collaboration as trust builds.

Do I need to be based in New Delhi?

+

It helps for the strategy and client-facing roles, but most technical and design work happens remotely. We'll be upfront about what each role needs.

What's the interview process like?

+

A short call to understand your work and how you think, followed by a small paid trial project so we both know it's a fit before committing further.

I don't see a role that fits — should I still apply?

+

Yes. Write to us with examples of your work and where you think you'd add value. We'd rather meet good people early than miss them because a title didn't line up.

Create a brand that
stands the test of time.

Potli designs. Lasting impressions. Let's craft a brand that endures and inspires.

Send your portfolio

© 2026 Potli. We fill it with meaning.